Friday, June 15, 2007

Interesting Marketing Ploy

This pic (click to enlarge) was taken during my visit to watch the Yankees a few weeks ago in Arlington. If you drive a Lexus, you get free valet parking at the ballpark. I guess that's not a good reason to buy a car that you don't want or can't afford, but if you're a baseball fan and you're vacillating between getting a Lexus and a Mercedes, this might be a good selling point for the Lexus.

After all, even regular parking there costs a minimum of $12, and you have to walk very far unless you're an early arriver.

Going to the game was a good time. It was an weekday afternoon game, the first of a doubleheader, because the previous night's game was rained out. This created some ticket difficulties, which the MANY Yankees fans attending the game (I estimate the ratio of attending fandom at 65/35 in favor of the Yanks) were none too happy about. See, due to some crazy (and unfair) scheduling, this was the only time the Yankees were scheduled to be in town all season, and this day's game was the last scheduled game. So, in order to avoid having to either cancel the game entirely, or make the Yankees fly in for a single game later in the season, they had to have a doubleheader on this day. And because it was scheduled on such short notice, they had to make the tickets for the scheduled game allow fans to attend both games. AND, they had to make up the tickets for the rained out game. They did this by allowing everyone holding a ticket to exchange that ticket for a ticket to any other scheduled game. And since it was the Yankees, and since they wouldn't be coming back the rest of the season, virtually ALL the ticketholders elected to attend the next day's doubleheader. And let me tell you, there was a massive amount of displaced NYers standing in very long lines outside the stadium at the ticket booths. These lines were still very long in the middle of the 3rd inning.

1 comment:

Gleemonex said...

It's usually like 75/25 at Oakland when the Yanks come to town ...